Care and Respect
Our values as a business are based on respect and care, just the way we respect our animals.
Respect for our environment, whether close to home or further afield, we do our very best to be sustainable in our manufacturing and supply chain.
We take great care when deciding how and where products are made to ensure we are thinking of the long-term implications.
We respect our customers by giving them the best service possible. We are truly grateful that so many people love and buy our products.
Quality
One of the most sustainable things we can do is make a product that lasts. We take time to select some of the best manufacturers to ensure our quality would make Flower proud. High quality materials mean that our garments and goods will last many doggy lifetimes.
We've been around for 8 years which is about 56 years in a doggy’s lifetime and we have thousands of satisfied customers.
Family
Although Mark and Val started It’s a dog’s life, the wider family of children, grand children and cousins have always been involved in the business whether supporting at the shows or packing parcels for customers in the warehouse, we are a truly family hands on business.
Dogs have always been part of the family, they are treasured by us and give us immense enjoyment; motivating us to get out onto the fells or having fun at home.
Service
We do our very best to ensure our customers receive their products in the most efficient way. If you need to speak to us at any time then we are here to help.
We are a family business and will do everything we can to ensure that if you have any problems they are resolved efficiently.
We have experience from a number of different businesses and have learnt a huge amount over the years that means we truly pride ourselves on our excellent service.
Humour
We love making people laugh and see them enjoying our products, this gives us great pleasure. We take great joy in the amusing situations that us humans find ourselves in due to the character of our dogs.
We love telling these stories through our designs and making customers chuckle whether they have a dog or not. We find our products make great gifts and bring people closer together.