About Us




It began with a three-legged Collie named Flower, aptly nicknamed Collie Flower. Alison, a compassionate neighbor, rescued her from an abusive situation. Despite the veterinary efforts, Flower's damaged leg was amputated. Alison's sons, who adored Flower, wished to adopt her. Consequently, Flower found a loving home with their family.

However, a move to a house near a busy road raised concerns for Flower's safety. Hence, we welcomed Flower into our home, where she quickly adapted, claiming her spot on the sheepskin rug or the sofa, occasionally nudging anyone who dared to sit too close with her remaining back leg.

This experience inspired our brand, "It’s a dog's life," reflecting Flower's spirit in our cartoon-themed T-shirts like 'Cosy by the Fire' and 'Sofa.' Our brand celebrates the joy dogs bring, embodied in our dog-centric apparel and accessories. We aim to share smiles through our playful, high-quality designs, reminiscent of the happiness our dogs provide daily.

Our commitment extends beyond creating enjoyable merchandise; it reflects in our sustainable practices and customer respect, ensuring our products are as enduring as the memories they inspire. Eight years in business, equivalent to 56 dog years, have garnered us a loyal customer base and widespread distribution across the UK, with a thriving online store.

Our involvement with Mountain Rescue, enriched by our team's long-standing service, inspires our support for the invaluable work of search and rescue dogs. We're now supporting Jura, a future Search and Rescue Dog, contributing to Lake District Search and Rescue Dogs with each purchase, offering customers the chance to contribute at checkout.

We cherish the community we've built, inviting everyone to share their doggy tales, hoping to meet fellow dog enthusiasts at upcoming events. Join us in celebrating the legacy of companionship and care that dogs like Flower inspire.


What's "It's a dogs life" all about?

It's an amusing observation on how the dog always gets the better of the owner. Here at It's a dogs life we specialise in the design & production of a range of t'shirts with amusing cartoons and graphics on them for dogs owners. We also stock Hoodies and sweats, caps, hats, beanies, neck tubes, bags and coffee mugs, greetings cards and stationery. We have prices to suit anyone wanting to buy a canine inspired gift for dog owning friends or family. We pride ourselves on producing unique designs and products with a level of quality which will leave you wanting more. Come and find us at some of the UK dog shows with our "It's a dogs life" stand.


It's a dogs life was founded in 2012 by an experienced, pet loving team. We hope you and your pet will enjoy your shopping experience. Rest assured that our service is backed up with the very best in customer care.


It's a dogs life are here to provide the canine fashion conscious with stylish and unrivalled couture. Our extensive range provides all the clothing and accessories that you and your dog would ever need.


If you are not happy, we are not happy. That’s why we offer a 100% money back guarantee. If you don’t like what we have sent you for any reason, simply send it back to us for a full refund of the cost of your items.

You can trust your dog to guard your house but never trust your dog to guard your sandwich.

Mark Littlewood