It began with a three-legged Collie named Flower, aptly nicknamed Collie Flower. Alison, a compassionate neighbor, rescued her from an abusive situation. Despite the veterinary efforts, Flower's damaged leg was amputated. Alison's sons, who adored Flower, wished to adopt her. Consequently, Flower found a loving home with their family.
However, a move to a house near a busy road raised concerns for Flower's safety. Hence, we welcomed Flower into our home, where she quickly adapted, claiming her spot on the sheepskin rug or the sofa, occasionally nudging anyone who dared to sit too close with her remaining back leg.
This experience inspired our brand, "It’s a dog's life," reflecting Flower's spirit in our cartoon-themed T-shirts like 'Cosy by the Fire' and 'Sofa.' Our brand celebrates the joy dogs bring, embodied in our dog-centric apparel and accessories.
We aim to share smiles through our playful, high-quality designs, reminiscent of the happiness our dogs provide daily.
Our commitment extends beyond creating enjoyable merchandise; it reflects in our sustainable practices and customer respect, ensuring our products are as enduring as the memories they inspire. Eight years in business, equivalent to 56 dog years, have garnered us a loyal customer base and widespread distribution across the UK, with a thriving online store.
We cherish the community we've built, inviting everyone to share their doggy tales, hoping to meet fellow dog enthusiasts at upcoming events. Join us in celebrating the legacy of companionship and care that dogs like Flower inspire.